The Codes of Gender is a documentary movie released in 2010. The film has gained attention for its storyline, performances, and production quality. Viewers can explore detailed information including cast, ratings, plot summary, and similar recommendations on CinemaToday.
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
The cast of The Codes of Gender features talented actors who bring the story to life with memorable performances.
6.5/10
7 votes
0
Popularity Score
The Codes of Gender has received positive audience ratings, reflecting its popularity and viewer engagement worldwide.
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